The Purple Lion Group is proud to be a family owned and operated business, trading in the Australian Christmas tree industry since 2000.

With over 24 years’ experience at the forefront of the Christmas industry, we pride ourselves on providing the highest quality products and unparalleled product knowledge.

We have gained a broad first-hand experience in all aspects of the industry from growing, wholesaling and retailing Christmas trees, together with installing and decorating Christmas trees. Thus, we have sourced, designed and developed various products which will assist any retailer or installer in the industry to provide customers with fashionable and innovative accessories which will complement any Christmas tree purchase or installation.

Since 2015, we are proud to be one of Pursell’s international partners as a distributor in Australia/New Zealand which has made so many products accessible to consumers in Australia previously only available in the USA.  If there is a Pursell’s product not in our standard stock range that you would like to purchase, please let us know.